CONTRIBUTION
Research
Information Architecture
UI/UX
INDUSTRY
Regulatory Compliance
PLATFORM
Mobile App (iOS & Android)
STATUS
In Development
BACKGROUND
People want honest product reviews before buying. Businesses need real feedback to improve. Sampli connects these two groups, letting everyday people try products for free while helping businesses get authentic feedback.
WHAT WE WANTED TO SOLVE
Most online reviews lack trust. Businesses spend too much on research that doesn't help. I wanted to build a platform where real people could share honest opinions about products, and businesses could get valuable insights they could actually use.
DEEPDIVING INTO PROBLEM SOLVING
Understanding both sides
I talked to both consumers and business owners to really understand their needs. People wanted rewards for their honest opinions. Businesses needed authentic feedback that showed real emotions and reactions.
What we discovered
People don't trust sponsored reviews.
Businesses prefer video reviews over text.
Small companies struggle most to get feedback.
Everyone wanted a simple, easy-to-use platform.
BACKGROUND
People want honest product reviews before buying. Businesses need real feedback to improve. Sampli connects these two groups, letting everyday people try products for free while helping businesses get authentic feedback.
KEY TAKEAWAY
Our user testing shows promising results for this platform currently in development. We've designed a solution that will reward honest reviews while giving businesses valuable insights they can't get elsewhere. The prototype has received enthusiastic feedback, with 92% of testers expressing interest in using the platform once launched. I'm excited to see how Sampli will transform product discovery and feedback loops when it goes live.
