Energi Cores: GMI Airdrop Program
BACKGROUND
Energi (NRG) is a blockchain ecosystem focused on providing real-world cryptocurrency applications. In 2021, they launched the Energi Cores GMI Airdrop Program to expand user engagement and ecosystem participation. What began as a simple token distribution has evolved into a multi-season engagement platform, now in its 9th season.
I was brought in to redesign the user interface for the platform, focusing on simplifying the core actions of staking, sharing, and earning rewards - making cryptocurrency participation accessible to both crypto enthusiasts and newcomers alike.
WHAT WE WANTED TO SOLVE
When I examined the existing airdrop platform, I identified several pain points:
Complex Onboarding: Many users abandoned the process during wallet connection
Unclear Actions: Users were uncertain about how to qualify for rewards
Limited Engagement: The platform wasn't effectively encouraging ongoing participation
Disjointed Visual Experience: The interface lacked visual cohesion with Energi's brand
Our goal was to create an intuitive interface that would streamline participation, boost engagement metrics, and maintain the program's momentum into its 9th season and beyond.
DESIGN SOLUTIONS
We redesigned the wallet connection flow to reduce friction, adding:
Clear step-by-step guidance
Visual wallet connection states
Persistent connection indicators
The main dashboard was redesigned to emphasize the three key actions: Staking Cards, Sharing Module, Reward Tracker
I created an intuitive scheduling interface with clear availability indicators, minimum booking lead times, and seamless integration with payment processing—all while respecting administrator-defined parameters.
For ongoing programs like weight management, I designed a visual timeline that contextualizes the patient's journey, highlighting completed milestones and upcoming actions to maintain engagement.
The clinician interface features a unified calendar, detailed encounter views, and communication tools—all with granular permission settings to ensure appropriate access levels for different team members.
RESULTS & IMPACT
Increased Participation: Total user base grew by 46% across Seasons 7-9
Higher Engagement: Average actions per user increased from 1.7 to 2.8
Extended Retention: 58% of Season 7 users returned for Season 8
Community Growth: Social shares generated 22,000+ new wallet connections
